Market research is how businesses understand their customers, study competitors, and make better decisions. Whether you are starting a new product, entering a new market, or validating an idea, good research saves time and reduces guesswork. ChatGPT can help you move through this process faster, but only if you ask it the right way.
Vague prompts give vague results. The market research prompts in this library are built to be specific, structured, and genuinely useful. SeriesWire provides a prompt generator and a prompt library to help people get more out of AI tools across different topics and tasks.
All prompts here are templates. You replace the bracketed placeholders like [your product], [target audience], or [industry] with your own details. The more specific you are, the better your output will be.
Understanding Your Target Audience
Knowing who your customer is forms the base of any solid market research effort. These prompts help you build a clearer picture of your audience’s needs, behaviors, and pain points.
You are a market research analyst. Help me define the target audience for [product or service]. Ask me clarifying questions first, then create a detailed customer profile including demographics, goals, frustrations, and buying behavior. Use the following context: [brief description of your product or business].I am building [product/service] for [industry or niche]. Create three distinct customer personas. For each persona include: age range, job role or lifestyle, main goals, key challenges, where they spend time online, and what influences their purchase decisions.Analyze the target audience for [product or service] in [country or region]. Identify segments that are underserved or overlooked. Explain what each segment wants and what barrier prevents them from getting it today.I sell [product/service] to [type of customer]. Write a list of the top 10 questions my customers ask before making a purchase decision. Then explain what each question tells me about their mindset.Competitor Analysis Prompts
Understanding the competitive landscape helps you find gaps, set better positioning, and avoid repeating mistakes others have already made.
Perform a competitor analysis for [your product or business] in the [industry] space. Identify the key types of competitors (direct, indirect, and substitute). For each category, describe what they offer, their pricing model, their strengths, and where they fall short.I am competing with [competitor name or type] in the [market or niche]. Compare my offer [describe your product] against theirs across these dimensions: features, pricing, target customer, distribution channel, and brand positioning. Highlight where I have a realistic advantage.Review the common marketing messages used by competitors in the [industry] market. What pain points do they focus on? What do they avoid saying? Where does the messaging feel weak or unconvincing to customers?I want to find white space in the [industry or niche] market. Based on what competitors are currently offering, identify three gaps that a new product or service could fill. Explain the opportunity and the risk for each gap.Create a simple competitive matrix comparing [your product] against [competitor A], [competitor B], and [competitor C] based on the following criteria: [list 4 to 6 criteria such as price, ease of use, customer support, features]. Summarize what the matrix reveals about my position.Market Size and Opportunity Research
Before you invest time and money, you need a sense of whether the market is worth entering. These prompts help you think through size, growth, and viability.
Help me estimate the market size for [product or service] targeting [customer segment] in [geography]. Walk me through a top-down and a bottom-up approach. Use realistic assumptions and explain each step clearly.I am evaluating whether to enter the [industry or niche] market in [year or timeframe]. What are the key signals that indicate this market is growing or shrinking? What data sources should I look at to validate demand?Explain the total addressable market, serviceable addressable market, and serviceable obtainable market for a business selling [product or service] to [customer type] in [region]. Give realistic ranges rather than optimistic projections.I want to validate whether there is real demand for [product idea] before building it. Suggest five practical ways to test demand without spending significant money. For each method, describe what a positive signal would look like.Customer Pain Point and Need Discovery
Finding the real problems your customers face is one of the most valuable things market research can do. These prompts help you surface those problems clearly.
I am researching customer pain points for [product category or industry]. Generate a list of the 10 most common frustrations customers in this space face. For each frustration, explain what causes it and how it affects them day to day.Act as a customer in the [industry] market who is unhappy with existing solutions. Describe your experience in detail including what you tried, why it failed, and what you wish existed instead. Use the following context about the customer: [describe customer profile].I want to understand the job to be done for customers buying [product or service]. Use the jobs to be done framework to describe the functional job, emotional job, and social job a customer is trying to complete. Base your answer on [target customer segment].Summarize the most common negative reviews customers leave for products in the [category or niche] space. What patterns appear? What do these reviews reveal about unmet needs or broken expectations?Pricing and Positioning Research Prompts
Pricing is a research question, not just a financial one. These prompts help you explore how customers perceive value and where your offer should sit in the market.
Help me research pricing models used in the [industry or SaaS/product niche] market. List the main pricing strategies competitors use, explain why each one fits or does not fit the customer segment, and recommend a starting point for [my product description].I am pricing [product or service] for [customer segment]. What pricing psychology principles are most relevant here? How should I structure my pricing page or offer to reduce friction and improve perceived value?Analyze how [type of customer] thinks about value when buying [product or service]. What factors do they weigh most? What makes them feel a price is fair versus expensive? How does this change across different customer segments in [industry]?I am considering three pricing tiers for [product]. Help me design a good, better, best pricing structure. For each tier describe what to include, what to leave out, and how to name it. My target customers are [describe segment] and my goal is [describe business goal].Survey and Interview Question Design
Primary research starts with asking the right questions. These prompts help you design surveys and interviews that produce honest, useful answers.
I want to run a customer discovery interview for [product or business idea]. Write 10 open-ended interview questions that help me understand how my target customer [describe customer] currently solves [problem]. Avoid leading questions that push them toward my solution.Design a 10-question survey to validate demand for [product or service] among [target audience]. Include a mix of multiple choice, rating scale, and open-ended questions. The goal is to understand [specific research objective].I need to find out why customers churn from [product or service type]. Write a short exit survey with 6 to 8 questions that feel natural and non-defensive. The tone should be curious and neutral, not promotional.Help me write a customer satisfaction survey for [business type]. The survey should measure satisfaction with [key areas such as product quality, support, delivery, onboarding]. Keep it under 8 questions and make it easy to complete in under 3 minutes.Trend and Industry Research
Staying ahead of where a market is going matters as much as understanding where it is today. Use these prompts to get a faster read on industry shifts.
Summarize the major trends shaping the [industry] market in [year or recent period]. For each trend explain what is driving it, how long it is likely to last, and what opportunity or threat it creates for [type of business or product].I am entering the [industry] space. What are the emerging technologies or behaviors that could disrupt this market in the next three to five years? How should a new entrant plan for these changes?Analyze consumer behavior changes in the [industry or category] market since [time period]. What has shifted in how customers buy, compare, and evaluate products in this space? What does that mean for how I should position [my product or offer]?What are the regulatory, economic, or social factors that could impact the [industry] market in [region] over the next two years? Explain how each factor could affect demand, pricing, or competition.Go-to-Market and Launch Research
Before launching, you need to know where your audience is, how they make decisions, and what message will land. These prompts support that planning.
I am preparing to launch [product or service] for [target customer] in [market or region]. Help me map the customer journey from first awareness to first purchase. Identify the key touchpoints, the questions they have at each stage, and the best channel to reach them.What are the most effective channels to reach [target audience] in the [industry or niche] space? Compare organic, paid, and community-driven approaches. Explain which channels are most realistic for a [small team or early stage business] with a budget of [budget range].Help me write a positioning statement for [product or service]. My target customer is [describe customer], the main problem I solve is [describe problem], and my key differentiator is [describe what makes you different]. Make it clear and testable, not generic.I am planning a soft launch for [product] targeting [customer segment]. What market signals should I track in the first 30 to 60 days to know if the launch is working? List the most meaningful indicators and explain what each one tells me.Synthesizing Research Into Actionable Insight
Raw data and notes are only half the job. These prompts help you turn gathered information into clear decisions and next steps.
I have collected the following market research notes: [paste your notes or summary]. Analyze this information and identify the three most important insights. For each insight explain what it means for my product strategy, messaging, or go-to-market approach.Summarize the key findings from this market research report: [paste content or describe findings]. Highlight the biggest opportunities, the most significant risks, and the questions that still need answers. Present it in a way that is easy to share with a non-technical stakeholder.I am writing a market research summary for [product or business]. Based on the following inputs [describe your research], write a one-page executive summary that covers market size, customer profile, competitive landscape, and recommended next steps.I have interviewed [number] customers and gathered these key themes: [list themes]. Help me turn these themes into a prioritized list of product or business decisions. For each decision explain the supporting evidence and the assumed risk.Getting Better Results From These Prompts
These prompts are designed to work as templates, which means they give you a strong starting structure but still need your input to work well. Replace every bracketed placeholder with accurate, specific information from your actual situation. The more context you give, the more focused and useful the output will be.
A common mistake in market research with AI is asking too broadly. Prompts like “tell me about the fitness market” produce surface-level answers. Prompts that specify the customer, the geography, the price range, and the problem get much more useful responses.
Another pattern worth watching is treating AI output as final. Use these prompts to generate hypotheses, structure your thinking, and speed up research. Then verify important findings with real data. Market research as a discipline combines both primary and secondary methods, and AI works best as a complement to real customer conversations and data sources, not a replacement.
If a prompt gives a weak result, the fix is usually to add more context or break the task into smaller steps. Run one prompt, review the output, then use a follow-up prompt to go deeper on one part of the answer.
How to Use These Prompts
Every prompt in this library is a template. You are not meant to copy them word for word without changes. Replace the square bracket text with your own product name, industry, audience type, or research goal. Even small edits make a big difference in output quality.
Start with the section that matches your current stage. If you are early and still figuring out the customer, use the audience and pain point sections first. If you are further along and preparing to launch, the go-to-market and synthesis prompts will be more relevant.
Test each prompt once and read the output critically. If it feels too generic, add one or two more details and run it again. ChatGPT responds well to specific context, so feeding it more about your situation almost always improves the result.
You can also combine prompts. Run a competitor analysis prompt first, then paste that output into a positioning prompt. Chaining prompts like this builds on each step and gives you richer, more connected insights than using prompts in isolation.
Browse more prompts in our business prompts category .
